Last of a NCPGA Player Development Series

Written by Will Robins, PGA.

Over this series, I have discussed the importance of going back to old school, meeting your customers face-to-face and talking to them—not just relying on social media, print marketing and a nice website to grow your business. Growing your business is about building relationships—getting to know your customers, their goals, desires—and helping them to achieve those goals. I suggested offering on-course game assessments to separate yourself from other golf instructors. On-course game assessments will give you a better understanding of your players’ current games and goals and create a clear plan for their improvement by understanding what they are really doing when they’re playing golf. From there, we talked about the importance of going beyond player improvement. Create an environment your players want to go to in which improvement is a by-product of playing golf with you and having fun.

Preparing for an Interview

Written by Carol Pence, PGA.

An employment interview can be the most important, and at times, the most challenging step in your job search. The key is in your preparation. Take the time to prepare answers to common questions, an opening and closing statement, and questions to ask the employer.

Before the interview, find out as much as you can about the facility, employer, job, and who will be in the interview room in addition to yourself. Sometimes, tough questions can catch you off-guard. To prepare, check out the set of practice questions on and rehearse your answers.

The following are several questions you may encounter:

Documenting Your Season

Written by Carol Pence, PGA.

While some of us are actively looking for other jobs, many are happy to stay put for a while. Either way, showing your value as well as preparing for the next opportunity starts now. One of the biggest challenges in doing both is in documenting your season.

Compensation Isn't Everything

Written by Carol Pence, PGA.


In these times where compensation and benefits are tighter in exchange for heavier workloads, what's to keep your best employees from looking for greener pastures? It is common knowledge that people leave managers, not facilities. So to you managers: Are you effectively motivating your employees? 

The Premise of a Job

Written by Carol Pence, PGA.

Sometimes, the simplest questions are the most profound. Why does a particular job exist within a facility? Why should anyone hire you to fill it? What are you worth? Many of us don’t realize how simple the answers are:

  • Any job done well, will either produce profits or reduce costs.
  • You will be hired only if you can convince the hiring manager that you can do the job better than anyone else.
  • You are worth, in terms of any job, what you produce.